VISION
SUC will strive to enhance its quality, size and diversity while developing three main attributes:

1. Academic Excellence
   Achieving excellence in academic standards to enhance the SUC's academic standing for the benefit of students and society.
2. Professional Education
   Enriching students' professional education experiences to enhance the employment skills which will enable graduates to pursue and develop successful lifelong careers
3. Competitive Advantage
   Promote competitive advantage of the SUC through education, training and academic consultancy.

MISSION
The Mission of SUC is to impart knowledge, develop professional skills and inculcate values at higher education level, enabling students of diverse background to achieve their academic goals and develop overall personality to become effective and socially responsible business managers in a dynamic national, regional and global environment.

PURPOSES

1. To continue to operate as a private University College, committed to serve with dedication in the field of higher education, and prepare students to contribute to the betterment of business and society
2. To offer quality education to a diverse student body enrolled nationally, regionally and globally, irrespective of race, color, gender, religion, physical disabilities and age
3. To orient the students with business knowledge through BBA & MBA Programs, thereby grooming them for suitable career opportunities in business fields nationally, regionally and globally
4. To integrate general education with business education at the BBA level in order to develop professional attitude among SUC graduates
5. To further enhance higher order skills of leadership, analysis and decision making
6. To develop the complete personality of the student through quality education & extra-curricular activities that will enable them to serve society optimally
7. To employ faculty and staff from various cultural, educational, research backgrounds and work experience
8. To conduct various faculty and staff development programs in order to meet challenges posed by the dynamic business environment
9. To provide required support services conducive to its academic needs by regularly updating learning resources and integrating with new technology
10. To develop and maintain significant networks between SUC, alumni and industry
11. To continue to maintain meaningful relationship with the community through socially responsible activities