Publications
- A case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms | International Conference on Technology & Management, Al Ghurair University, Dubai, UAE
- Indigenous Customer Relationship Management Practices in Indian Automobile Companies: Strategic Implications | International Journal on Management Perspective , Volume 1 issue 4, East Mediterranean University, Turkey.
- Management Challenges in the era of Global recession | International seminar conducted by the Sengunthar Institute of Management, Tiruchengode, South India (inabsentia)
- Performance of tea in India | Southern economist, vol-47 No.18, Bangalore,South India.
- Emerging infrastructure sector : Need for finance to meet growing needs of investment in meeting millennium development goals | International conference, International Management Institute, New Delhi ,India.
- Indigenous customer relationship management practices in Indian automobile companies: strategic implications | International journal of management perspectives,volume-1-IJMP-Issue-4/2009
- Effective conflict management in family managed businesses: a case study in the Indian Diaspora | Skyline Business Journal, ISSN:1998-3425,2009
- Contemporary strategies for shrinking economy | International seminar, conducted by Thiruppur kumaran college for women
- Exploring the proportions of trust for corporate branding:Aconceptual study in the Indian context | International conference conducted by Annamalai university, Tamilnadu
- International conference on "global business-challenges & opportunities in the present scenario
- A Critical Analysis on Monetary Potency with special reference to ELGI Equipments ltd, Coimbatore | Skyline Business Journal, ISSN:1998-3425,2011
- Development of a conceptual framework for brand loyalty:A Euro-Mediterranean perspective | Journal of brand management
- A critical analysis of growth strategies for starbucks in UAE | International journal of management rivulet,Vol.1,Issue.1,july-dec 2010
- Risk management in retail stores through optimization techniques for shelf space usage using case study approach | International journal of innovative research in science and techniques,(Vol.1 No.2,2010,pages 99-102)June 2010,issue delayed and published recently
- Consumer Buying Behavior: The Want versus Should Decision | National Conference on Business Constancy and Strategic Expansion
- Dynamics of consumer purchase decision on laptop's (A Comparative study on dell vs. Sony vaio) | International Conference IBA, Bangalore,India.(IBA March 2012)
- A case study approach for understanding supply chain orientation in Indian Pharmaceutical Firms | Arabian Journal of Business and Management Review (AJBMR).May 2012 Issue Vol 1(9).
- Innovation in Product Promotions: A Case of Intended Use of Characters in the Chinese Market | European Journal Of Business Management, International Journal.
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