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MAJOR IN MARKETING - COURSE CURRICULUM
GENERAL EDUCATION COURSES
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CODE
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COURSE
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CREDITS
|
CIS101
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COMPUTER SKILLS-I
|
3
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GEN101
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GENERAL STUDY SKILLS
|
2
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ENG101
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ENGLISH COMPOSITION
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3
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ENG111
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BUSINESS COMMUNICATION
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3
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GEN102
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COMMUNITY SERVICES & SPORTS
|
1
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HUM101
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ISLAMIC CULTURE
|
3
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HUM102
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CRITICAL THINKING & PROBLEM SOLVING
|
3
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MAT101
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BUSINESS MATHEMATICS
|
3
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MAT112
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BUSINESS STATISTICS
|
3
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CIS201
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COMPUTER SKILLS-II
|
3
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ENG211
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ADVANCED ENGLISH COMPOSITION
|
3
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HUM201
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INTRODUCTION TO HUMANITIES
|
3
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SCI201
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PHYSICS
|
3
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Total credits required in General Education
|
36
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BUSINESS EDUCATION
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CORE COURSES
|
CODE
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COURSE
|
CREDITS
|
ACC101
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PRINCIPLES OF ACCOUNTING-I
|
3
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ECO101
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MICRO ECONOMICS
|
3
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LAW201
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BUSINESS LAW-1
|
3
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MGM201
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PERSPECTIVES ON MANAGEMENT
|
3
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ACC211
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PRINCIPLES OF ACCOUNTING-II
|
3
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ECO211
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MACRO ECONOMICS
|
3
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FIN211
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PRINCIPLES OF FINANCE
|
3
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MKT221
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PRINICIPLES OF MARKETING
|
3
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MGM311
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ORGANIZATIONAL BEHAVIOUR
|
3
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MGM313
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OPERATIONS MANAGEMENT
|
3
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BUS413
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INTERNATIONAL BUSINESS
|
3
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PROTECTED COURSES
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CODE
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COURSE
|
CREDITS
|
BUS303
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BUSINESS ETHICS (P)
|
3
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BUS311
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BUSINESS RESEARCH METHODS (P)
|
3
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BUS412
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DISSERTATION I (P,S)
|
3
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CAPSTONE COURSES
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CODE
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COURSE
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CREDITS
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MGM412
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STRATEGIC MANAGEMENT (C,S)
|
3
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BUS414/BUS425
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INTERNSHIP/PRACTICUM (C,S)* OR INTERNSHIP PROEJECT (C,S)
|
3
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ELECTIVE COURSES - CHOOSE ANY FIVE
|
CODE
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COURSE
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CREDITS
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BUS304
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CROSS CULTURAL COMMUNICATION(E)
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3
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LAW311
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BUSINESS LAW-II(E)
|
2
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MKT311
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MARKETING MANAGEMENT(E)
|
3
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BUS312
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ENTREPRENEURSHIP(E)
|
3
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MGM312
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CUSTOMER RELATIONS MANAGEMENT(E)
|
1
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MGM411
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MANAGEMENT OF HUMAN RESOURCE(E)
|
3
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BUS411
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INNOVATION(E)
|
3
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Total credits required in Business Education
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63
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* Internship/Practicum is an optional course. If a student chooses not to enroll
into Internship/Practicum course s/he could take Dissertation II as an alternate.
In this case, the student should be writing a dissertation equivalent to two courses
that are Dissertation I and II.
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MARKETING (MAJOR)
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CORE COURSES
|
CODE
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COURSE
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CREDITS
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MKT312
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CONSUMER BEHAVIOUR
|
3
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MKT314
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MARKETING RESEARCH
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3
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MKT412
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RETAIL MARKETING
|
3
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PROTECTED COURSES
|
CODE
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COURSE
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CREDITS
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MKT313
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MARKETING COMMUNICATION (P)
|
3
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MKT401
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT (P)
|
3
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CAPSTONE COURSES
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CODE
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COURSE
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CREDITS
|
MKT414
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INTERNATIONAL MARKETING (C,S)
|
3
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ELECTIVE COURSES - CHOOSE ANY ONE
|
CODE
|
COURSE
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CREDITS
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MKT413
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MARKETING SERVICES (E)
|
3
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MKT415
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ADVERTISING MANAGEMENT (E)
|
3
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MKT416
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SALES PLANNING(E)
|
3
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Total Credits required in Marketing
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21
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