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MAJOR IN MARKETING - PROGRAM SUMMARY
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Goals
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- To develop an understanding of various dimensions of marketing concepts to analyze
national & international market situations.
- To develop skills to communicate with target markets.
- To develop understanding of marketing processes and operations of distribution &
supply chain management to effectively reach the customers.
- To develop analytical thinking, evaluating and solving marketing management problems.
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Objectives
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- Comprehend concepts of principles and theories of marketing functions.
- Demonstrate marketing skills, tools and techniques for problem solving in marketing
operations.
- Apply marketing concepts and research techniques to analyze market trends.
- Plan, analyze, implement and evaluate the marketing programs under various situations
of businesses.
- Evaluate policies and formulate appropriate strategies for international business
organizations.
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Duration
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- Total credits required for graduation – 120
- The 4 year – 8 semester degree program can be accelerated by taking summer semesters.
- Morning class – 0930 to 1430 Hrs, Evening class – 1900 to 2200 Hrs
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Recognition
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- At the end of duration of the program, students are awarded a Bachelor of Business
Administration degree mentioning their area of specialization.
- Degrees are recognized and stamped by the Ministry of Higher Education and Scientific
Research, UAE
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Intakes
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- There are three admission intakes for the BBA program namely May, September and
January each year
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About SUC
