The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of brand management, marketing research, advertising, retail trading, investment & retail banking, travel & tourism industry, events management, logistics & supply chain management and marketing of various other services products. All these sectors require qualified and trained manpower in the relevant fields of Marketing.

The major in marketing is intended to prepare students to comprehend basic marketing concepts in the initial phase. As it progresses, it is aimed at students understanding various facets of marketing in the ever-changing, modern business environment. This major infuses pragmatism into the theory. The purpose of this program is to empower students to continue higher academic pursuits in marketing as well as to utilize the concepts in their work contexts.

Goals	Objectives	Duration
To develop an understanding of various dimensions of marketing concepts to analyze national & international market situations. To develop skills to communicate with target markets. To develop understanding of marketing processes and operations of distribution & supply chain management to effectively reach the customers. To develop analytical thinking, evaluating and solving marketing management problems.	Comprehend concepts of principles and theories of marketing functions. Demonstrate marketing skills, tools and techniques for problem solving in marketing operations. Apply marketing concepts and research techniques to analyze market trends. Plan, analyze, implement and evaluate the marketing programs under various situations of businesses. Evaluate policies and formulate appropriate strategies for international business organizations.	Total credits required for graduation – 120 The 4 year – 8 semester degree program can be accelerated by taking summer semesters. Morning class – 0930 to 1430 Hrs, Evening class – 1900 to 2200 Hrs

Recognition	Intakes
At the end of duration of the program, students are awarded a Bachelor of Business Administration degree mentioning their area of specialization. Degrees are recognized and stamped by the Ministry of Higher Education and Scientific Research, UAE	There are three admission intakes for the BBA program namely May, September and January each year

GENERAL EDUCATION COURSES
CODE	COURSE	CREDITS
CIS101	COMPUTER SKILLS-I	3
GEN101	GENERAL STUDY SKILLS	2
ENG101	ENGLISH COMPOSITION	3
GEN102	COMMUNITY SERVICES & SPORTS	1
ENG112	BUSINESS COMMUNICATION	3
MAT101	BUSINESS MATHEMATICS	3
HUM101	ISLAMIC CULTURE	3
HUM102	CRITICAL THINKING & PROBLEM SOLVING	3
MAT112	BUSINESS STATISTICS	3
HUM201	INTRODUCTION TO HUMANITIES	3
SCI201	GENERAL SCIENCE	3
CIS211	COMPUTER SKILLS-II	3
ENG211	ADVANCED ENGLISH COMPOSITION	3
Total credits required in General Education		36

BUSINESS EDUCATION COURSES
CORE COURSES
CODE	COURSE	CREDITS
ACC101	PRINCIPLES OF ACCOUNTING-I	3
ECO101	MICRO ECONOMICS	3
ACC211	PRINCIPLES OF ACCOUNTING-II	3
ECO211	MACRO ECONOMICS	3
FIN211	PRINCIPLES OF FINANCE	3
LAW201	BUSINESS LAW-I	3
MGM201	PERSPECTIVES OF MANAGEMENT	3
MKT221	PRINICIPLES OF MARKETING	3
MGM311	ORGANIZATIONAL BEHAVIOUR	3
BUS311	BUSINESS RESEARCH METHODS	3
MGM313	OPERATIONS MANAGEMENT	3
BUS303	BUSINESS ETHICS	3
BUS412	DISSERTATION-I	3
BUS413	INTERNATIONAL BUSINESS	3

CAPSTONE COURSES
CODE	COURSE	CREDITS
MGM412	STRATEGIC MANAGEMENT (C,S)	3
BUS414/BUS425	INTERNSHIP/PRACTICUM (C,S) OR INTERNSHIP PROEJECT (C,S)	3

ELECTIVE COURSES - CHOOSE ANY FIVE
CODE	COURSE	CREDITS
MKT311	MARKETING MANAGEMENT(E)	3
LAW311	BUSINESS LAW-II(E)	3
BUS304	CROSS CULTURAL COMMUNICATION(E)	3
BUS312/MGM312	ENTREPRENEURSHIP(E,P) OR CUSTOMER RELATIONS MANAGEMENT(E)	3
MGM411	MANAGEMENT OF HUMAN RESOURCE(E)	3
BUS411	INNOVATION(E,P)	3
Total credits required in Business Education		63

MARKETING (MAJOR)
CORE COURSES
CODE	COURSE	CREDITS
MKT312	CONSUMER BEHAVIOUR	3
MKT313	MARKETING COMMUNICATION	3
MKT314	MARKETING RESEARCH	3
MKT401	LOGISTICS AND SUPPLY CHAIN MANAGEMENT	3
MKT412	RETAIL MARKETING	3

CAPSTONE COURSES
CODE	COURSE	CREDITS
MKT414	INTERNATIONAL MARKETING (C,S)	3

ELECTIVE COURSES - CHOOSE ANY ONE
CODE	COURSE	CREDITS
MKT413	MARKETING SERVICES (E,P)	3
MKT415	ADVERTISING MANAGEMENT (E)	3
MKT416	SALES PLANNING(E)	3
Total Credits required in Marketing		21

P - Protected
S - Senior Level
C - Capstone
E - Elective