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Goals
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- Equip students with skills, knowledge and understanding of roles of marketing professional
in the competitive business environment.
- Develop understanding of techniques in analyzing marketing processes.
- Expose students to best practices in marketing operations.
- Develop ethical and strategic marketing orientation in students
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Objectives
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- Comprehend competitive marketing strategies and approaches.
- Analyze consumer, business & government markets and effectively manage logistics
and supply chain process.
- Develop marketing plans appropriate to target markets and geographic market segments.
- Evaluate cultural perspectives and their impacts on marketing activities.
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Duration
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- Total credits required for graduation – 36.
- This is a non-thesis program, which can be finished in 18 months provided that the
student meets the CGPA requirements.
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Recognition
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- At the end of duration of the program, students are awarded a Master of Business
Administration degree mentioning their area of specialization.
- Degrees are recognized and stamped by the Ministry of Higher Education and Scientific
Research, UAE.
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Intakes
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- There are two admission intakes for the MBA program namely September and January
each year.
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Class Timings
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- Evening Class – 1900 – 2200 Hrs.
- Weekend program timing (0900 HRS to 1430 HRS).
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About SUC
