MBA with emphasis on marketing can be a rewarding prospect for an aspiring student oriented towards building a career in marketing. The marketing major encompasses the fundamental approaches in understanding markets, market competition and competitor's strategies in developing marketing programs. The emphasis courses cover a wide spectrum of marketing functions such as advertising, consumer behavior, supply chain management and international communications. The course gives an in-depth understanding about different marketing strategies using effective cases and application methodologies that focus on developing practical and analytical skills related to actual marketing scenarios involving rivals, and different competitive marketing strategies.

Goals	Objectives	Duration
Equip students with skills, knowledge and understanding of roles of marketing professional in the competitive business environment. Develop understanding of techniques in analyzing marketing processes. Expose students to best practices in marketing operations. Develop ethical and strategic marketing orientation in students	Comprehend competitive marketing strategies and approaches. Analyze consumer, business & government markets and effectively manage logistics and supply chain process. Develop marketing plans appropriate to target markets and geographic market segments. Evaluate cultural perspectives and their impacts on marketing activities.	Total credits required for graduation – 36. This is a non-thesis program, which can be finished in 18 months provided that the student meets the CGPA requirements.

Recognition	Intakes
At the end of duration of the program, students are awarded a Master of Business Administration degree mentioning their area of specialization. Degrees are recognized and stamped by the Ministry of Higher Education and Scientific Research, UAE.	There are two admission intakes for the MBA program namely September and January each year.

CORE COURSES
CODE	COURSE	CREDITS
ACC601	MANAGERIAL ACCOUNTING	3
CIS601	CORPORATION INFORMATION STRTEGY AND MANAGEMENT	3
ECO601	MANAGERIAL ECONOMICS	3
MGM601	HUMAN RESOURSE MANAGEMENT	3
MKT601	MARKETING MANAGEMENT	3

PROTECTED COURSES
CODE	COURSE	CREDITS
BUS601	QUANTITATIVE METHODS FOR BUSINESS DECISION MAKING	3
BUS602	INTERNATIONAL BUSINESS	3
FIN601	FINANCIAL MANAGEMENT	3

CAPSTONE COURSE
CODE	COURSE	CREDITS
MGM713	STRATEGIC MANAGEMENT(C)	3

EMPHASIS ON MARKETING
CODE	COURSE	PRE-REQUISITIES	CREDITS
MKT711	MARKETING COMMUNICATIONS (E,P)	MKT601	3
MKT712	CONSUMER BEHAVIOR (E,P)	MKT601	3
MKT713	SUPPLY CHAIN MANAGEMENT (E,P)	MKT601	3
MKT714	INTERNATIONAL MARKETING STRATEGY (E,P)	MKT601	3
Total Credits Required In Emphasis On Marketing			9

* Protected courses that are to be taken at Skyline University College and no TOC can be accepted for these courses
* Student needs to complete any three courses out of the four courses of the Emphasis areas.
E - Elective
P - Protected
C - Capstone